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Bell
Microproducts—Hammer Storage Devices
Hammer Storage devices have been out of the market
for a number of years.
Bell Microproducts has a new series of products it was planning to bring to
market under the Hammer brand. A new mark and letterform was requested by
the client to bring the brand up to date before the launch of a new series
of products. A more dynamic mark showing strength and movement was developed
while playing off the name Hammer. The new mark also reinforces the practicality
and ease of use of the product.
Read Case Study
Vintage
Motorcycle Racing Association—Vmoto
The Vintage Motorcycle Racing Association promotes vintage motorcycle
races focusing on the upper end of the vintage motorcycle market. Autograph
created the brand name "Vmoto" (Vintage-MOTOrcycle) and designed
a mark that reflects the exciting nature of the sport. The historic look to
the rider coupled with the modern type style accomplished the goal of a mark
that has a very contemporary look but with strong foundation in history.
VMI—Professional
Video Retailer
VMI, inc. is a value added reseller of professional video equipment. VMI needed
to move its business to the next level. The existing logo was reflected the
old 'Mom and Pop" nature of their business. The new business needed to
project a much more professional image
A new corporate Identity was developed that better reflected the sophistication of their products and helped to establish their position in the market place. The new logo is an abstract of three spotlights in video colors forming the shape of a "V".