Bell Microproducts is an international, value-added provider of a wide range of high-technology products, solutions, and services. Bell Microproducts is an industry-recognized specialist in storage products and is one of the world's largest storage-centric value-added distributors. Hammer Storage is one brand in the Bell Microproducts catalog.

Issue:
The Hammer brand had been dormant for many years. The old logo was dated and did not relate to the new products planned for the line.

Solution:
A new logo and brand identity system was designed for Hammer. The concepts of speed, stability, and simplicity were incorporated into the new design. New graphic elements were designed and a style guide developed to protect the new brand.